Offers in advertising, recruiting and mail marketing

An offer is an offer for potential clients or partners. It allows you to attract, interest the target audience and demonstrate the firm’s UTP – both in marketing and recruiting.

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Offers in advertising

An offer in advertising is an offer to buy a product or order a service. It includes a description of the benefit, product features, some kind of bonus, discount and CTA. An organization applies an offer to demonstrate the pluses of its product and differences from competitors. The purpose of the offer is to encourage the customer to leave an application. It is needed to:

  • attract potential clients, customers; buyers, business partners;
  • increase conversion;
  • increase sales;
  • retain customers;
  • create a level of urgency;
  • collecting contact information of potential customers.

Today, offers are a versatile advertising and marketing tool suitable for all areas of business.

Offers in email marketing

In email marketing, it is important to create interesting and informative offers for recipients. If the text does not contain useful information or is not designed properly, the recipient will most likely not open it. Today, email marketing requires constant pumping, as the conversion rate of this channel is very difficult to keep and grow – given the active development of social networks and messengers.

Job offer

A job offer is an offer that contains the basic terms of a future employment contract: position, work schedule, probation period, salary and other details. However, it has no legal force and does not impose obligations on the employer and the candidate. After signing the document, the employer can revoke it and the candidate can refuse to work without any financial, legal consequences.

After a brief interview, the employer usually sends a job offer by e-mail. The form of the offer depends on the company’s internal rules: in some organizations, the contract is concluded immediately after a verbal discussion of the terms, while in others the offer is made in the form of an official document or video.

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